The Algerian language’s complexity, dialectal variety, and code-switching make it nearly impossible to translate accurately with AI tools. These challenges lead to inaccuracies and biases, especially in qualitative research analysis.
AMİ Research conducted qualitative studies across Algeria to explore the shifting roles of female consumers aged 25 to 65 years old. These studies aimed to understand women’s perceptions, motivations, and attitudes towards changing consumption habits, as well as the broader societal transformations taking place.
By leveraging the strengths of both AI and human moderators, we can enhance the quality and depth of qualitative research, ensuring that the richness of human experience is fully captured and understood.